Starting from the end of 2025, Nurage Sport has decided to provide full and continuous support to the Michele Scarponi Foundation. This is not a symbolic gesture, nor a one-off initiative. It is an ongoing commitment, deeply connected to who we are and what we believe in.
Why We Chose to Commit Socially
For us, sport is much more than performance or competition. Sport is a powerful social force. It carries values that shape people and communities: meritocracy, effort, respect, and mutual support.
Sport teaches you to face fatigue.
To help others overcome difficulties.
To discover that extra mile you didn’t think was possible.
At Nurage Sport, we see sport as a means, not an end. A means to help build a better society — more inclusive, more empathetic, closer to nature, closer to others, and closer to ourselves. This is why social commitment is not optional for us. A Nurage without a social dimension would simply not make sense.
Why the Michele Scarponi Foundation
We chose to support the Michele Scarponi Foundation because we strongly recognize our values in its mission. The Foundation works to protect cyclists, promote road safety, and spread awareness about respect, responsibility, and care for others. It treats cycling not only as a sport, but as a cultural and social asset — something powerful that must be protected and nurtured.
This vision resonates deeply with us. The Foundation was born from a meaningful cause and is guided by strong, authentic values. Its work is concrete, educational, and human. It sends a clear message: cycling is a powerful good, and it deserves care, attention, and protection.
A Natural Continuation of What We Believe In
Supporting the Michele Scarponi Foundation is not a side project for Nurage Sport. It is a natural continuation of what we stand for.
By offering full and continuous support, we reaffirm our commitment to protecting people, promoting shared values and using cycling as a force for positive change. This is how we understand sport. This is how we understand Nurage Sport.
